Den Haag Receives Climate Star Award for Pioneering Fossil Ad Ban
The Hague, Tuesday, 3 June 2025.
Den Haag wins the Climate Star Award 2025 for its innovative ban on fossil fuel advertising, recognized by the Climate Alliance as a model for urban climate action.
Innovative Measure Recognized
The city of Den Haag’s trailblazing decision to prohibit fossil fuel advertising has garnered it the prestigious Climate Star Award in 2025. This decision, which took effect in early 2025, highlights Den Haag’s proactive approach to mitigating climate change impacts by eliminating promotions for polluting products like cruises and flights. The Climate Alliance, an organization comprising over 2,000 European cities, awarded Den Haag for its bold steps in promoting sustainable urban environments [2][5].
A Pioneering First for the World
Den Haag’s initiative is celebrated not only for its environmental impact but also because it sets a world-first precedent. The city managed to implement this ad ban amid global dialogues about climate change, affirming its position as a leader in climate action. Robert Barker, an alderman involved in the initiative, remarked on the significance of the city’s actions being recognized internationally [2][5]. This move blocked advertisements for fossil fuel-dependent products in key public spaces, aligning with Den Haag’s commitment to sustainability [6].
International Acclaim and Future Implications
The award from the Climate Alliance underscores the effectiveness and replicability of innovative green policies. As Den Haag reinforces its policies against fossil fuel promotion, other cities might follow suit, recognizing the tangible benefits of environmental stewardship on an urban scale. In an era where tackling climate change requires innovative solutions, Den Haag’s example is one that advocates hope will inspire broader legislative efforts across Europe and beyond [5].
Broader Context and Challenges
Despite this success, the broader climate-related policies in the Netherlands face challenges. A recent report by Greenpeace argues that the national climate package, led by Minister Hermans, falls significantly short of its CO2 reduction goals, undercutting potential progress on a national scale [1]. As such, Den Haag’s achievement stands out as a beacon amid what some critics describe as insufficient national climate action. Moving forward, it emphasizes the need for cohesive efforts across all levels of governance to drive effective environmental change [1].