TomTom Restructures with AI, Cuts 300 Jobs

2025-06-30 data

Amsterdam, Monday, 30 June 2025.
TomTom is set to reduce its workforce by 300 employees, shifting focus to artificial intelligence amid financial challenges, including a €17 million net loss last year.

TomTom’s AI Transition

TomTom, a pioneering force in digital navigation, has announced plans to cut 300 jobs as it resolidifies its organizational structure around artificial intelligence. This strategic shift coincides with efforts to mitigate ongoing financial losses, reported at €17 million for the previous year [1][2][5]. The job cuts impact various divisions including those involved in route planning, sales, and customer service across its global workforce [1][2].

Implications for Dutch Workforce

Of the affected roles, less than half are situated in the Netherlands, where TomTom employs approximately 1,200 out of its total 3,600 employees worldwide [1][2]. This realignment will not only serve to enhance operational efficiency but is also projected to streamline TomTom’s product delivery by leveraging AI to better scale its offerings [4][7].

AI as a Catalyst for Change

TomTom’s embrace of artificial intelligence is part of a broader trend within the tech industry, aiming to elevate the customer experience through advancements that allow for quicker innovation cycles [5][6]. CEO Harold Goddijn emphasized that AI integration is expected to enhance product-led strategies, thereby positioning TomTom to more effectively cater to their automotive and smartphone manufacturer partners [1][2].

Economic Landscape and Strategic Shifts

The move aligns with the company’s need to adapt to market transitions, especially as consumer demand for standalone navigation devices diminishes [7]. By improving its technological infrastructure and aligning business processes with AI capabilities, TomTom is poised to reinforce its viability amidst increasing competition and evolving consumer preferences [6].

Bronnen

artificial intelligence job cuts