North Holland's GO!-NH Program Revamped to Boost Innovation
Haarlem, Monday, 17 November 2025.
The GO!-NH acceleration program in North Holland now offers enhanced support for innovative companies, with ROM InWest playing a key role in market entry and growth strategies.
A New Era for Innovation in North Holland
The province of North Holland has revitalized its GO!-NH acceleration program, embedding it deeply within the regional innovation ecosystem. This initiative is designed to provide targeted support to startups and SMEs focusing on sustainable innovations across various sectors, including the circular economy, energy, food, and biobased materials [1][2].
ROM InWest: A Key Player in the Revamp
ROM InWest, a prominent organization headquartered in Haarlem, North Holland, has assumed a significant role in the program. The organization is involved in the setup, recruitment, selection, and guidance of participating companies. According to Stef Mellema, a business developer at ROM InWest, the GO!-NH initiative aligns perfectly with their venture development strategy [1][3].
Program Structure and Objectives
The GO!-NH program is structured around three main lines: Market Readiness, Scaling Readiness, and Alumni. These tracks are designed to support the market entry and growth of innovative companies by providing hands-on coaching, masterclasses, and connections with investors. This data-driven approach is based on the StartupFramework© developed by Gritd and Tekkoo, ensuring that decisions are fact-based rather than intuitive [1][2].
Kick-off and Future Prospects
The official kick-off sessions for the Market Readiness and Scaling Readiness Programs took place in November 2025, marking the start of a promising journey for 20 entrepreneurs. The program emphasizes collaboration with municipalities, knowledge institutions, and financiers, all contributing to a robust support network [3][4].