SwipeGuide Explores Growth with Key Startup Loan Post-COVID-19
Amsterdam, Monday, 24 February 2025.
SwipeGuide thrived post-pandemic using a Corona-Overbruggingslening loan, highlighting financial aid’s role in supporting innovation amidst adversity.
Strategic Financial Support During Crisis
SwipeGuide, founded in 2015 by Willemijn Schneyder and Daan Assen, successfully leveraged the Corona-Overbruggingslening (COL) through ROM InWest in July 2020 when facing pandemic-related challenges [1]. This financial lifeline was part of a broader initiative that distributed 350 million euros to innovative companies, with 79 million specifically supporting 285 startups and SMEs in North Holland [1].
Rapid Growth and International Expansion
The company’s resilience paid off significantly, leading to a successful funding round in April 2021 that facilitated expansion into the United States and a strategic partnership with L2L, a machine communication specialist [1]. Today, the merged entity operates with over 110 employees and generates revenue exceeding 22 million euros [1], demonstrating remarkable growth from its startup phase.
Technology Innovation and Market Impact
SwipeGuide’s platform has revolutionized workplace instruction by replacing traditional paper-based systems with digital solutions [1]. The company’s AI-driven technology enables employees to provide real-time feedback on instructions and report issues, creating a dynamic system that continuously optimizes operational processes [1]. This innovative approach has proven particularly valuable in maintaining business continuity during and after the COVID-19 crisis.
Future Growth Trajectory
Under the leadership of Chief Strategy Officer Schneyder, the company has set ambitious expansion goals. Their strategic plan aims to serve between 1,500 and 2,000 factories and reach one million users within the next two years [1]. This growth strategy encompasses new software product development targeting markets across the United States, Europe, and Asia [1], positioning SwipeGuide as a significant player in the digital work instruction sector.