Generative AI in Tel Aviv: Elevating Voices for Social Change
Tel Aviv, Wednesday, 10 September 2025.
At the AI Conference 2025 in Tel Aviv, deepfake technology was showcased to amplify silenced voices on issues like domestic violence and antisemitism, highlighting AI’s role in social advocacy.
Innovative Use of Deepfake Technology
Generative AI for Good, led by CEO Shiran Mlamdovsky Somech, is utilizing deepfake technology to amplify voices that are often silenced, such as those of victims of domestic violence and antisemitism. This initiative was highlighted at the AI Conference 2025 in Tel Aviv, where the organization showcased how deepfake technology can be used for positive social advocacy [1].
Impactful Campaigns and Global Reach
One of the organization’s most notable campaigns involved animating images of women murdered by their partners, bringing their stories to life to raise awareness about domestic violence. This campaign gained significant attention, reaching international bodies like the UN and NATO. The initiative’s efforts have not only increased awareness but also sparked dialogue on these critical issues [1].
Addressing Rising Antisemitism
In response to rising global antisemitism, Generative AI for Good has pivoted its focus since October 7 to amplify the Jewish and Israeli narrative. Projects have included voicing hostages in Gaza and translating their narratives into multiple languages to foster empathy and understanding. This aligns with the organization’s mission to use technology to give a platform to marginalized voices [1].
Ethical Considerations in AI Use
While the potential of AI-driven technologies is vast, there are significant ethical considerations, particularly with technologies like deepfake. Mlamdovsky Somech emphasizes the importance of transparency in their operations, ensuring audiences understand what is AI-generated versus what is real. This focus on ethical use is crucial in maintaining public trust and ensuring the technology is used responsibly [1].