Revamped GO!-NH Program Boosts Innovation in Noord-Holland
Haarlem, Monday, 27 October 2025.
The GO!-NH program in Noord-Holland has been revitalized to support local businesses in their market entry and growth, with ROM InWest facilitating key aspects of the initiative.
Collaborative Efforts for Economic Resilience
The GO!-NH program, a pivotal initiative in Noord-Holland, has been revitalized to bolster the region’s innovation ecosystem. This program seeks to provide comprehensive support for local businesses, assisting them in market entry and growth. ROM InWest, a regional development company established in 2021 and located in Haarlem, North Holland, plays a crucial role in the program’s execution. They are responsible for the setup, recruitment, selection, and guidance of participating businesses, thereby fostering an environment where startups and established companies can thrive together [1][2].
Framework and Support Mechanisms
The GO!-NH program employs the StartupFramework© developed by Gritd and Tekkoo, which is a data-driven method that focuses on the life stage of a company. This framework ensures that growth decisions are backed by metrics rather than intuition, providing a structured path from market readiness to scaling readiness. ROM InWest’s involvement is an extension of their broader venture development approach, which emphasizes consistency and sustainability in business growth [1].
Strategic Partnerships and Ecosystem Integration
Anchored in the regional ecosystem, the GO!-NH program collaborates with municipalities, knowledge institutions, financiers, and network organizations such as Ontwikkelingsbedrijf NHN and PIM. This collaboration aims to create a robust support network that enhances the regional innovation landscape. The program is also aligned with the province’s goals for sustainable development and economic resilience, addressing key themes like energy transition and the shift towards a circular economy [1][3].
Future Prospects and Sustainable Development
As the GO!-NH program continues to evolve, its impact on the regional economy is anticipated to grow, offering more businesses the opportunity to scale sustainably. The emphasis on sustainability and innovation aligns with broader regional objectives, including the reduction of CO2 emissions and the promotion of a circular economy. Through these efforts, the program not only supports economic growth but also contributes to the long-term resilience of Noord-Holland’s economy [1][4].