EY Netherlands Champions Ethical AI in Business Strategies
Amsterdam, Monday, 14 April 2025.
EY Netherlands promotes responsible AI, emphasizing transparency and ethical practices. The initiative aids businesses in managing AI risks and complying with regulations, fostering innovation.
Comprehensive AI Integration Initiative
EY Netherlands has launched a significant phase of its US$1 billion technology investment program, announced on April 9, 2025, integrating AI capabilities across its global Assurance platform [1]. This initiative encompasses over 160,000 audit engagements worldwide, demonstrating the firm’s commitment to embedding responsible AI practices throughout its operations [2]. The program introduces EYQ Assurance Knowledge, a groundbreaking AI tool that utilizes generative AI to assist 140,000 assurance professionals in accessing and analyzing audit-specific information [1].
Nine Pillars of Responsible AI
The organization’s approach to responsible AI is built upon nine fundamental principles, including accountability, data protection, and reliability [3]. EY’s framework ensures unambiguous ownership of AI systems and their impacts while maintaining strict data confidentiality standards. The framework specifically addresses transparency and explainability, requiring appropriate levels of disclosure regarding AI systems’ purpose, design, and impact to enable stakeholder understanding and validation [3].
EU AI Act Compliance and Future Developments
In response to the evolving regulatory landscape, EY has developed the EY.ai Confidence Index, which stress-tests organizations’ AI model lifecycles against established responsible AI principles [4]. This tool helps businesses navigate the requirements of the EU AI Act, which sets comprehensive rules for AI development, market placement, and usage [5]. The initiative has already yielded over 100 new capabilities since its inception in 2022, with more than 30 additional AI-powered features planned for release in 2025 [2].
Strategic Implementation and Market Impact
The transformation program is being led by key figures in EY’s global leadership. Marc Jeschonneck, EY Global Assurance Digital Leader, emphasizes that this investment is ‘bringing AI right to the heart of the audit, accelerating its transformation’ [1]. The initiative aligns with EY’s broader ambition to become the world’s most trusted AI-powered assurance provider [2], while maintaining strict adherence to ethical principles and regulatory compliance [3][4].