Chery Automobile's European production venture
Chery Automobile becomes the first Chinese car manufacturer to produce vehicles in Europe with a new electric model lineup.
A Landmark Expansion
In a significant move that marks a new era in the automotive industry, Chery Automobile has become the first Chinese car manufacturer to initiate vehicle production in Europe. This strategic expansion is set to begin with the launch of their electric model lineup, starting with the OMODA E5[1]. The partnership formed with the Spanish company Ebro-EV Motors aims to leverage the ‘reindustrialization’ of the Barcelona factory, which had previously ceased Nissan vehicle production in 2021[1].
Creating Jobs and Setting Production Goals
The collaboration between these two automotive entities is not only a venture into new market territories but also a boon for the local economy. The joint project is projected to create around 1,250 jobs[1]. Furthermore, the production targets are ambitious, with plans to manufacture 50,000 vehicles by the year 2027 and an increase to 150,000 by 2029, including both SUV models and the OMODA E5 electric car[1].
Global Aspirations Meet Local Expertise
Derek Du, Chery’s Managing Director Benelux, has expressed that this partnership symbolizes a significant milestone in Chery Automobile’s global growth strategy[1]. The decision to choose Ebro-EV Motors as a partner underscores the importance of local expertise and the shared vision for innovation in sustainable mobility. The upcoming release of a new SUV model, the OMODA 7, further highlights Chery’s commitment to expanding its electric vehicle (EV) lineup and challenging established European premium brands[1].
Economic Impact and Future Outlook
This new venture stands to not only reshape the landscape of electric vehicle production in Europe but also to stimulate the economy through job creation and technological advancement. With the combined production capacity and the introduction of new models like the OMODA 7, which promises to continue the futuristic and technological design approach of the brand, Chery is poised to make a significant impact in the EV market[1]. As the company progresses towards its goal of producing the OMODA E5 at the Barcelona facility, the industry watches with anticipation to see how this international collaboration will unfold.