Finom Appoints Kristjan Kaar as New Chief Product Officer
Amsterdam, Friday, 17 January 2025.
Kristjan Kaar has been appointed Chief Product Officer at Finom to enhance their SME digital banking services in the Netherlands, following his tenure at OakNorth Bank.
Strategic Leadership Transition
The appointment, announced on January 16, 2024, marks a significant leadership change as Kaar succeeds Finom co-founder Ivo Dimitrov [1]. With over three years of experience as CPO at OakNorth Bank [1], Kaar brings substantial expertise in digital banking and product development to the role. Dimitrov will transition to the position of chief venture officer, continuing his involvement with the company he has served for more than five years [1].
Growth and Market Presence
Founded in 2020, Finom has established a strong presence in the European fintech landscape, serving more than 100,000 SME customers across five European markets [1]. The company’s comprehensive suite of services includes digital business accounts, payment solutions, financial management tools, and accounting and invoicing capabilities [1]. In February 2024, the company secured a substantial €50 million Series B funding round, supported by General Catalyst and Northzone [1].
Strategic Vision and Future Plans
This appointment aligns with Finom’s ambitious growth strategy, as CEO and co-founder Andrey Petrov has outlined plans to serve one million European SMEs by 2026 [1]. The company has been strengthening its leadership team with several key appointments, including Alessandro Camilotti as CFO and Rob Allen as head of sales [1]. Kaar’s appointment, alongside new CMO Elke Karskens, is expected to play a crucial role in accelerating product development and market expansion [1][2].