Peugeot Integrates ChatGPT Across Entire Vehicle Lineup

Peugeot Integrates ChatGPT Across Entire Vehicle Lineup

2024-07-09 data

Paris, Tuesday, 9 July 2024.
Stellantis announces ChatGPT integration into nearly all new Peugeot models by month’s end. The AI assistant will enhance the ‘OK Peugeot’ voice command system, offering improved interaction and services. Available in 17 European markets, it’s also retrofittable to older models for a small fee.

Enhancing the Driving Experience

The integration of ChatGPT into Peugeot’s vehicles represents a significant leap in automotive innovation. By leveraging generative AI, Peugeot aims to enhance the driving experience through advanced voice interactions. Drivers and passengers can now ask more complex questions, navigate more efficiently, and even enjoy personalized entertainment during their journeys. This AI integration is particularly geared towards making the driving experience smoother, more informative, and enjoyable.

How It Works

ChatGPT is integrated into the Peugeot i-Cockpit® and can be activated using the voice command ‘OK Peugeot.’ Once activated, the AI assistant can provide answers to a wide range of questions, from locating nearby restaurants to offering historical insights about landmarks along the route. This feature utilizes the SoundHound Chat AI platform to deliver responses, making the interaction with the vehicle more fluid and intuitive. The system supports 12 languages, ensuring accessibility across different regions in Europe.

Availability and Retrofits

By the end of July 2024, ChatGPT will be available in 17 European markets including Germany, Austria, Spain, France, Italy, Portugal, and the United Kingdom, with further expansion to Denmark, Ireland, Norway, Sweden, Switzerland, Belgium, Luxembourg, Netherlands, Poland, and the Czech Republic. For existing Peugeot owners, a retrofit option is available for a small fee, allowing older models to benefit from this advanced AI technology. The subscription service is affordably priced at 1.50 euros per month or 15 euros per year, making it accessible to a broad audience.

Broader Industry Implications

Peugeot is not the only automaker integrating AI into their vehicles. Competitors like Volkswagen and Mercedes-Benz are also enhancing their voice assistant systems with AI capabilities. However, Peugeot stands out with its comprehensive and immediate rollout across nearly all models. This broad implementation underscores a growing trend in the automotive industry towards smarter, more connected vehicles that enhance user experience through cutting-edge technology.

Conclusion

The introduction of ChatGPT into Peugeot’s vehicle lineup is a testament to Stellantis’ commitment to innovation and user-centric design. By integrating AI, Peugeot not only enhances the functionality of its vehicles but also sets a new standard in the automotive industry. As AI continues to evolve, it is likely that we will see even more sophisticated applications in vehicles, making driving safer, more efficient, and enjoyable.

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