Dutch Startup Unveils Organic Formula for Allergic Infants

2025-07-07 bio

Amsterdam, Monday, 7 July 2025.
A Dutch startup has introduced a hypoallergenic organic baby formula for infants with cow’s milk protein allergies, meeting growing consumer demand for safer, allergy-friendly nutrition.

Innovative Approach to Infant Nutrition

The thriving Dutch start-up, HiPP, has expanded its organic baby formula offerings with a specific focus on hypoallergenic solutions, designed especially for infants with cow’s milk protein sensitivities [1][3]. This move aligns with the current consumer trend towards seeking organic and safe nutritional options for children, fueled by increasing awareness of food allergies and health concerns [4][6].

How HiPP HA Formula Works

HiPP’s new HA formula, which debuted on July 6, 2025, employs a process where milk proteins are hydrolyzed by 86-87%, significantly reducing the allergenic potential of the formula [1]. By breaking down whey proteins into smaller peptides, this hydrolyzed formula aids digestion and minimizes risks of allergic reactions in susceptible infants. Additionally, HiPP HA includes prebiotics (GOS) and probiotics (Lactobacillus fermentum) to bolster gut health and support the development of a robust immune system [2][4].

Benefits and Specifications

While the HiPP HA formula does not meet the organic classification due to the hydrolysis process, all its other components adhere to HiPP’s rigorous organic standards, excluding GMOs, artificial additives, and refined sugars [3][5]. Encouragingly, parental feedback has been overwhelmingly positive, with many reporting improvements in their children’s comfort and digestive well-being after transitioning to HiPP HA. Notably, the product is designed for various infant stages, adapting to the nutritional needs from newborns up to toddlers [4].

Company Background and Impact

HiPP, recognized for pioneering organic baby food and farming since the mid-20th century, continues to enforce its commitment to safety and quality through this new formula line [5]. Based in The Netherlands, the startup leverages cutting-edge nutrition technology to deliver world-class infant nutrition solutions, addressing a critical niche within the broader consumer health market [1][3].

Bronnen

organic baby formula hypoallergenic nutrition