North Holland Innovates: GO!-NH Acceleration Program Boosts Regional Startups

Haarlem, Friday, 25 July 2025.
The revamped GO!-NH program in North Holland offers vital support to innovative startups, with ROM InWest playing a key role in their journey from market entry to scaling.
Revamping the GO!-NH Program
The GO!-NH program, now revitalized under the guidance of North Holland’s provincial government, aims to invigorate the region’s entrepreneurial ecosystem. The program’s overhaul includes a streamlined approach with new implementation partners, prominently featuring ROM InWest. As a key partner, ROM InWest focuses on nurturing local startups by providing them with the tools necessary for successful market entry and growth [1].
Targeted Support for Startups
GO!-NH is structured into three main program lines: Market Readiness, Scaling Readiness, and Alumni. These lines are fortified with workshops and personalized coaching, powered by the StartupFramework©, which emphasizes data-driven growth strategies over intuition [1]. Stef Mellema, a business developer at ROM InWest, highlights the importance of fact-based decision-making, noting that growth strategies must align with the unique stages of a company’s development [1].
ROM InWest’s Strategic Role
As a facilitator of the GO!-NH initiative, ROM InWest is deeply integrated into North Holland’s innovation network. It collaborates with a variety of regional entities including municipalities, knowledge institutions, and financial partners [1]. The organization is focused on ensuring that entrepreneurs benefit not only during the program but also have ongoing access to essential resources and post-program support [1].
Impacts on Regional Development
The reinvigorated GO!-NH program represents a concerted effort to enhance North Holland’s innovation landscape. The involvement of ROM InWest and the inclusion of the StartupFramework© are critical to this initiative’s strategy, which aims to drive sustainable growth in sectors pivotal to the region’s economic future [1]. By anchoring itself within the local ecosystem, GO!-NH is poised to extend its influence in nurturing entrepreneurial success stories across North Holland [2].