Revamped GO!-NH Program Boosts Innovation in North Holland
Amsterdam, Monday, 3 November 2025.
The GO!-NH program, with ROM InWest as a key partner, is revamped to support innovative businesses in North Holland, enhancing market entry and growth through a structured, data-driven approach.
GO!-NH Program Overview
The GO!-NH program, a cornerstone of innovation in North Holland, is designed to support businesses through a structured approach that guides them from market readiness to scaling. This initiative is driven by a collaboration between the province of North Holland and partners like ROM InWest, which plays a crucial role in the program’s setup, recruitment, and guidance processes. The program utilizes the StartupFramework©, developed by Gritd and Tekkoo, to provide a data-driven methodology that emphasizes fact-based growth strategies [1].
ROM InWest’s Strategic Role
ROM InWest, a regional development company, is integral to the GO!-NH program’s implementation. It focuses on helping entrepreneurs transition from market-fit to scale-up, leveraging a combination of workshops, coaching, and individualized guidance. This strategic involvement not only supports businesses but also aims to strengthen the overall innovation ecosystem in North Holland, involving municipalities, knowledge institutions, financiers, and network organizations [1].
Target Audience and Program Lines
The program is inclusive, targeting not only startups and scale-ups but also small and medium-sized enterprises (SMEs) with innovative products or services. It operates through three main program lines: Market Readiness, Scaling Readiness, and Alumni, each tailored to different stages of business development. This approach ensures that companies receive support that is aligned with their specific growth phase, enhancing their potential for success [1].
Collaborative Ecosystem Development
ROM InWest collaborates with various stakeholders to expand and fortify the innovation ecosystem in North Holland. By ensuring that entrepreneurs have access to knowledge, partners, and follow-up financing, the program contributes to sustainable economic development in the region. The involvement of Ontwikkelingsbedrijf Noord-Holland Noord (ONHN) and other partners underscores the program’s commitment to fostering a robust environment for innovation [2].