European Commission Seeks Input on AI Transparency Guidelines
The Hague, Friday, 5 September 2025.
The European Commission has launched a consultation to develop transparency guidelines for AI systems, focusing on detecting and labeling AI-generated content to combat misinformation. Stakeholders can participate until 2 October 2025.
The Need for Transparency in AI
The European Commission’s initiative to launch a consultation for developing transparency guidelines for AI systems underscores the rising need to regulate and responsibly manage AI technologies. With the increasing prevalence of AI in everyday applications, ensuring that users can distinguish between AI-generated or manipulated content and human-created content is paramount to maintaining trust in digital interactions. The AI Act, effective from 1 August 2024, sets the groundwork for these transparency obligations, which will be applicable from 2 August 2026, aiming to address concerns over misinformation and ethical AI use [1][2].
Engagement and Participation
The consultation process, open until 2 October 2025, invites a diverse range of stakeholders, including AI providers, policymakers, and civil society organizations, to participate in shaping the Code of Practice on transparent generative AI systems. The AI Office will lead this inclusive and iterative process, ensuring that the developed guidelines reflect a broad spectrum of perspectives and expertise. This collaborative approach aims to create a robust framework that not only complies with the AI Act’s transparency obligations but also fosters innovation and trust in AI technologies [1][2].
Implementation and Future Steps
The drafting of the Code of Practice will begin in October 2025, with a timeline of approximately ten months for completion. This initiative is part of a broader effort by the European Commission to ensure that AI systems are deployed responsibly and ethically across the EU. By providing clear guidelines and a structured framework, the Commission aims to mitigate risks associated with AI, such as deception and manipulation, while promoting the benefits of AI technologies in various sectors [1][2].
Benefits of Transparent AI
Transparent AI systems offer significant benefits, including enhancing user trust, reducing the spread of misinformation, and ensuring that AI technologies are used ethically and responsibly. By clearly labeling AI-generated content, end-users are better informed, enabling them to make more informed decisions about the content they consume. Moreover, these transparency measures are expected to stimulate innovation by creating a clearer regulatory environment that encourages the development of AI solutions that align with societal values and ethical standards [1][2].