Innovative Safety Lamp for Cyclists Launched in the Netherlands
Utrecht, Saturday, 15 February 2025.
The Ziemi safety lamp, designed to enhance cyclist visibility at night, aims to reduce accidents by integrating a unique lighting system focused on moving legs for improved side visibility.
Addressing a Critical Safety Need
According to recent data from the Dutch Mobility Policy Institute (KiM), approximately 20,000 cyclists required emergency care due to accidents in dark conditions during 2023 [1]. A particularly concerning statistic reveals that 71% of bicycle accidents involve cyclists being struck from the side [2], highlighting a critical visibility gap in current safety measures.
Revolutionary Biomotion Technology
The Ziemi lamp, launched on February 14, 2025 [5], represents a significant advancement in cycling safety technology. The device employs ‘Biomotion’ illumination, which specifically lights up the cyclist’s pedaling legs. According to TNO research, this innovative approach increases visible light by a factor of 10 [1]. The human brain more readily recognizes moving human forms, making cyclists up to five times more visible to other road users [2].
Practical Design and Usage
The lamp features a user-friendly design with straightforward installation using a rubber strap mount on the bike’s steering column [1]. With USB-C charging capability, the device offers approximately 5 hours of continuous use [1]. The Ziemi comes equipped with two brightness settings and includes practical accessories such as a magnetic keyring holder for secure storage when not in use [1].
Accessibility and Value Proposition
Priced at €29.95, with family package options available offering four units for the price of three [1], the Ziemi lamp represents a strategic investment in cycling safety. While the price point might seem premium for a LED light, the enhanced visibility features and potential accident prevention make it a valuable safety investment [1]. The manufacturer offers next-day delivery for orders placed Monday through Friday, making the safety solution readily accessible to Dutch cyclists [5].