Koppa Transforms Corporate Team-Building with Fantasy Football
Amsterdam, Monday, 8 September 2025.
Dutch start-up Koppa captivates global brands by turning fantasy football into a dynamic team-building tool, enhancing workplace morale and connectivity ahead of the FIFA World Cup 2026.
Introduction to Koppa’s Innovative Platform
Koppa, headquartered in Amsterdam, is transforming corporate team-building through its innovative fantasy football platform. By offering a customizable, white-label solution, Koppa allows companies to integrate fantasy football into their corporate culture. This platform, available in multiple languages including English, Dutch, French, Spanish, and Italian, is designed to foster employee engagement and enhance team spirit through gamification [1].
Global Adoption and Corporate Benefits
The platform has been embraced by over 1,000 companies globally, including renowned brands such as American Express, AB InBev, PwC, and Volvo Financial Services. These corporations utilize Koppa’s platform not only to engage employees but also to enhance sponsor visibility and promote employer branding. The positive impact of this initiative is evident, as 90% of employees report increased productivity and nearly 50% higher engagement levels when gamification strategies like fantasy sports are implemented [1].
Aligning with the FIFA World Cup 2026
With the FIFA World Cup 2026 on the horizon, Koppa is strategically positioning itself to leverage this global event. The company aims to tap into the excitement surrounding the tournament by providing businesses with a platform that can unite teams and boost morale. The World Cup presents a unique opportunity for Koppa to expand its reach and demonstrate the power of sports in corporate engagement [1][2].
Testimonials and Market Impact
Client testimonials highlight the platform’s effectiveness in strengthening team spirit and creating a vibrant workplace atmosphere. Dirk Menkveld, Koppa’s founder, emphasizes that fantasy football can foster conversations beyond work, improving the overall atmosphere and strengthening relationships among employees. This approach has not only enhanced team dynamics but has also encouraged employees to remain with their companies longer, with 89% expressing increased happiness at work and 69% indicating a willingness to stay with their employer for over three years when such initiatives are in place [1].