EU Commission Engages Gaming Industry at Gamescom 2024
Cologne, Thursday, 22 August 2024.
The European Commission attends Gamescom 2024, the world’s largest gaming event, to strengthen dialogue with the industry. Representatives aim to explore collaboration opportunities in digital strategy and present funding options for the sector.
Keynote Address by Deputy Director-General
Deputy Director-General Renate Nikolay is set to deliver a keynote speech at Gamescom 2024, emphasizing the role of video games as catalysts for innovation and tools to strengthen EU competitiveness. Her speech will be a highlight of the gamescom congress, a platform dedicated to discussing the future of the gaming industry. Additionally, Nikolay will participate in a panel discussion focusing on how games can contribute to technological advancements and economic growth within the EU.
Strategic Meetings with Industry Leaders
Throughout the event, European Commission representatives are holding strategic meetings with leading European game developers and publishers. These discussions are crucial for identifying collaboration opportunities and understanding the challenges faced by the industry. The Commission aims to leverage these interactions to tailor its digital strategy and support mechanisms more effectively.
Creative Europe MEDIA Subprogramme
The Creative Europe MEDIA subprogramme has a strong presence at Gamescom 2024, showcasing the EU’s commitment to supporting the gaming industry. The MEDIA booth hosts 70 European companies from 25 countries, providing a platform for these businesses to explore new opportunities and expand their networks. This initiative underscores the EU’s dedication to fostering innovation and competitiveness in the digital sector.
EU Support for the Video Games Sector
The European Commission has been ramping up its support for the video games sector. With the global market exceeding €170 billion, the Commission recognizes the economic, cultural, and social impact of video games. In 2024, Creative Europe has allocated €7 million to support the development of narrative video games and immersive experiences. Additionally, the Commission has conducted a comprehensive EU-wide study on the impacts of video games, aiming to inform policy and support the industry’s growth.
Future Outlook and Developments
Looking ahead, the Commission plans to issue the second edition of its ‘European Media Industry Outlook’ in 2025. This report will compile new data on consumer habits and identify key technological and business developments in the video games sector. By maintaining an ongoing dialogue with Member States, the Commission seeks to align priorities and strategies to bolster the European gaming industry.