PostNL Unveils Ambitious 2028 Strategy with AI and Smart Delivery Focus

2025-09-18 community

The Hague, Thursday, 18 September 2025.
PostNL plans to enhance international growth and efficiency through AI innovations and smart delivery systems, aiming for 3,600 parcel lockers by 2028 and shifting to ‘best day’ delivery.

Strategic Innovation for Sustainable Growth

On September 17, 2025, PostNL unveiled its strategic plan targeting 2028, emphasizing sustainable international growth through smart delivery innovations and artificial intelligence (AI). The company intends to transform its logistics operations by deploying 3,600 parcel lockers across the Netherlands by the end of 2028, enhancing convenience and efficiency in package delivery [1][2].

Transition to ‘Best Day’ Delivery

In a significant shift from the conventional ‘next day’ delivery model, PostNL plans to introduce ‘best day’ delivery services. This strategy aims to optimize delivery schedules based on customer preferences and operational efficiencies, potentially alleviating peak period pressures and promoting sustainable practices [3][4]. Collaboration with major e-commerce platforms underpins this transition, allowing for more flexible and environmentally conscious delivery options [5].

AI-Driven Efficiency and Expansion

PostNL’s strategy also highlights the integration of AI technologies to streamline operations, enhance customer experiences, and personalize services. By leveraging AI, the company aims to improve processes such as route planning and customer service, thereby boosting operational efficiency [6][7]. Moreover, PostNL’s international expansion plans include extending its platforms, Spring and MyParcel, into new European markets, capitalizing on the robust growth in e-commerce [8].

Financial Targets and Market Response

PostNL has set ambitious financial targets for 2028, anticipating revenues above €4 billion and a normalized EBIT exceeding €175 million. The company projects a free cash flow of over €75 million, with annual investments around €150 million. These objectives reflect PostNL’s commitment to achieving a return on invested capital above 12% [9]. The announcement has garnered a positive reception from investors, underscoring confidence in PostNL’s strategic direction [10].

Bronnen

AI innovation smart delivery