ROM InWest and GO!-NH Join Forces to Boost Innovation in North Holland
Haarlem, Tuesday, 9 December 2025.
The revitalized GO!-NH program, supported by ROM InWest, aims to enhance innovation in North Holland by assisting local businesses in market entry and growth, strengthening the regional ecosystem.
Strategic Partnership for Regional Growth
The partnership between ROM InWest and the GO!-NH program, announced on 26 November 2025, is a strategic initiative aimed at bolstering innovation in the province of North Holland, Netherlands. This collaboration is designed to provide targeted support to innovative companies, helping them achieve market readiness and scaling readiness. ROM InWest, a regional development company, plays a significant role in the setup, recruitment, selection, and guidance of participating businesses, thus strengthening the innovation ecosystem in the region [1][2].
Program Implementation and Goals
GO!-NH operates through three distinct program lines: Market Readiness, Scaling Readiness, and Alumni, which are structured to assist companies at different stages of growth. The program is executed in partnership with Gritd and Tekkoo, leveraging the StartupFramework© to offer data-driven guidance, workshops, and coaching. This approach ensures that the support provided is tailored and effective, focusing not only on startups and scale-ups but also on established SMEs in the region [1][2].
Impact on Local Economy
The collaboration is expected to significantly impact the local economy by facilitating easier market entry and growth for businesses, thereby enhancing their competitiveness. By embedding the program within the North Holland innovation ecosystem, which includes municipalities, knowledge institutions, financiers, and network organizations, GO!-NH aims to create a robust environment for innovation. This initiative aligns with the broader regional goals of fostering sustainable economic development and technological advancement [1][2].