Groningen Entrepreneurs Make AI Accessible for Local Businesses
Groningen, Wednesday, 8 October 2025.
Entrepreneurs Max Engberts and Hermann Siering of NoordAI simplify AI for businesses in Groningen, focusing on practical, beneficial applications that foster innovation beyond theoretical discussions.
Delivering Practical AI Solutions
Since its inception in 2023, NoordAI has focused on transforming the AI landscape in Groningen by offering tailored AI solutions that directly address the needs of businesses. Founders Max Engberts and Hermann Siering emphasize practical applications over theoretical concepts, developing smart software solutions that automate processes, convert data into insights, and reduce repetitive tasks. Examples of their work include AI agents that handle customer inquiries, automated reporting dashboards, and workflows that manage administrative duties [1].
AI Accessibility for SMEs
Engberts and Siering have identified significant opportunities for AI within small and medium-sized enterprises (SMEs). They aim to dispel the notion that AI is a distant, complex technology. By demonstrating how AI can alleviate workloads and free up time, NoordAI helps businesses appreciate AI as an accessible, practical tool rather than a futuristic concept. Their growing clientele and the everyday use of their projects prove AI’s feasibility and utility for businesses of all sizes [1].
Strategically Positioned for Success
NoordAI operates from De Printfabriek, strategically located near Groningen’s city center. This location not only facilitates easy access for clients but also fosters collaboration with other entrepreneurs housed in the same building. This vibrant environment supports potential partnerships, aligning with Engberts and Siering’s philosophy of building, connecting, and forward-thinking. They are committed to showcasing AI as more than a buzzword, emphasizing its role as a practical tool for businesses [1].
Encouraging Exploration Over Coffee
NoordAI invites businesses interested in learning how AI can benefit their operations to visit them for an informal discussion over coffee. Engberts and Siering are keen to explore how AI can enhance data management, streamline processes, or even create bespoke AI tools for specific needs. Their approach underlines the company’s dedication to making AI understandable, affordable, and beneficial for a broad range of enterprises [1].