Dutch Startups Urged to Collaborate with NGOs for Sustainable Impact
European startups, including those in the Netherlands, are encouraged to partner with NGOs to achieve genuine sustainability and move beyond green-washing.
The Call for Genuine Sustainability
In an era increasingly aware of the differences between authentic sustainable initiatives and mere green-washing, startups are being called to action. Jacek Siadkowski, CEO of Tech To The Rescue Foundation, emphasizes that it’s no longer sufficient for companies to simply state their commitment to ‘tech for good’ – they must actively engage in projects that have a measurable positive impact.
The Role of Tech Startups
European startups possess the resources that NGOs often lack: advanced technology, skilled personnel, and significant investment capabilities. By collaborating with NGOs, these startups can address pressing global challenges such as the refugee crisis and climate change. Siadkowski notes, ‘Put your money – and your resources – where your mouth is. It could be the best money you never spent.’
Success Stories of Collaboration
Examples of successful collaborations abound. In Poland, the non-profit Success Written in Lipstick Foundation partnered with a software development agency to enhance voter engagement. This initiative significantly boosted female voter turnout during the 2023 parliamentary elections, with women outnumbering male voters for the first time. Another notable example is the collaboration between The Lily Project, a Latin American NGO, and a Dutch software development company, which resulted in an app that provides sexual health education in rural Nicaragua, saving countless lives.
The Benefits for Startups
For startups, these partnerships offer more than just a chance to do good. They also present substantial business benefits. Engaging in pro-bono projects helps startups retain employees, improve operational efficiency, and enhance their public relations. Siadkowski points out, ‘At a time when staff retention is a challenge, these kinds of partnerships enable startups to hold onto good employees – and hire new ones.’
The Dutch Example
Dutch startups are already leading by example. Companies like Bunq, SkyNRG, and Power2X are at the forefront of integrating sustainability into their business models. For instance, SkyNRG is pioneering the development of sustainable aviation fuel, while Power2X focuses on sustainable energy management services. These companies demonstrate how tech startups can effectively contribute to sustainable development while maintaining profitability.
Looking Forward
As European startups continue to innovate, the potential for impactful collaborations with NGOs grows. These partnerships not only address critical global issues but also set a standard for corporate responsibility. The call to action is clear: to achieve true sustainability, startups must move beyond green-washing and engage in meaningful, measurable initiatives. By doing so, they can create a lasting positive impact on society and the environment.