PGGM's AI-Accelerator: Transforming Financial Services
Zeist, Wednesday, 29 October 2025.
PGGM’s AI-accelerator initiative aims to integrate AI across sectors, enhancing efficiency and innovation, positioning PGGM as a leader in AI adoption within the Dutch financial landscape.
The Role of AI in PGGM’s Transformation
PGGM, a prominent pension fund administrator based in Zeist, Netherlands, has embarked on an ambitious journey to revolutionize its operations through artificial intelligence (AI). Under the leadership of Mladen Sančanin, Director of Innovation, PGGM’s AI-accelerator initiative is strategically designed to embed AI technologies across its various business units. This initiative not only aims to enhance operational efficiency but also to position PGGM at the cutting edge of innovation within the Dutch financial services sector [1][2].
AI-Accelerator Program Structure
The AI-accelerator at PGGM is structured around three core pillars. First, it focuses on transferring existing AI applications to business units to ensure seamless integration into daily operations. Second, it emphasizes building AI capacity within these units, empowering employees to harness AI tools effectively. Finally, the establishment of a central AI platform aims to streamline the development and deployment of AI solutions across the organization [1].
Impact of AI on PGGM’s Operations
PGGM has already implemented a range of AI solutions that are transforming its operations. Notably, over 70% of PGGM’s employees have engaged with Microsoft Copilot, and around 20% utilize more than 90 developed AI assistants. Additionally, approximately 700 employees leverage the PGGM Intelligent Agent on a monthly basis. These technological advancements have been instrumental in optimizing processes such as customer interactions, where speech-to-text technology is used to summarize phone calls with generative AI, subsequently storing them in CRM systems [1][2].
Future Prospects and Strategic Goals
Looking ahead, PGGM’s AI-accelerator is poised to transition from an experimental phase to establishing AI as a core competency within the organization. This strategic shift underscores PGGM’s commitment to leveraging AI not just as a tool but as an integral component of its operational framework. The initiative aims to foster a culture where AI is embraced by all employees, enabling them to experiment and create value, thus solidifying PGGM’s leadership in the financial innovation landscape [1][2].