KPN Overtakes Ziggo as Leading Internet Provider in the Netherlands
Amsterdam, Thursday, 20 March 2025.
KPN surpasses Ziggo to become the largest internet provider in the Netherlands amid its fiber optic connection expansion. Both companies face competition from emerging providers, affecting market share.
Market Share Shift
As of the fourth quarter of 2024, KPN has secured a 36.9% market share in the Dutch broadband market, narrowly surpassing Ziggo’s 36.5% [1][2]. This milestone marks the first time KPN has led the market since the UPC-Ziggo merger in 2015 [3]. The shift in leadership was facilitated by KPN’s strategic acquisitions, including Youfone in April 2024 and Kabeltex in late 2023 [3].
Revenue and Customer Dynamics
While both major providers experienced market share erosion throughout 2024, KPN has demonstrated stronger financial performance. The company commands 43% of consumer broadband revenue, significantly ahead of Ziggo’s 34% [1]. Despite the overall market growing by less than 1% to reach 7.6 million connections [3], Ziggo faced consecutive quarterly customer losses, resulting in a 4 percent reduction in its broadband customer base over 2024 [3].
Competitive Landscape Evolution
The Dutch telecommunications market is witnessing increased competition from smaller providers. Odido has emerged as a significant player, capturing approximately 13% of the market [1][3]. The company’s innovative 5G-based home internet service, Klik&Klaar, has contributed to market growth in the final quarter of 2024 [1]. Meanwhile, Delta has also gained market share, establishing itself as the fourth-largest provider [1].
Future Market Dynamics
Industry analysts suggest Ziggo faces mounting challenges due to competition from fiber optic networks and streaming services [1]. Despite recent initiatives including price reductions and enhanced WiFi offerings [1], market experts indicate that more substantial measures may be necessary to prevent further market share decline. The sector’s competitive landscape continues to evolve, with KPN targeting 80% fiber-optic coverage of Dutch premises by 2026 [4].