Yorick Naeff to Lead Innovation at ABN AMRO
Amsterdam, Tuesday, 13 May 2025.
Yorick Naeff, co-founder of BUX, will drive ABN AMRO’s financial innovation focusing on AI, digital assets, and fintech starting February 2026. His appointment aims to strengthen the bank’s innovative edge.
Strategic Appointment Following BUX Acquisition
ABN AMRO’s appointment of Yorick Naeff comes at a pivotal moment following the bank’s acquisition of BUX in July 2024 [1][2]. As CEO and co-founder of BUX since 2020, Naeff has demonstrated his expertise by expanding the platform’s presence across Europe and establishing it as a leading platform for long-term investing [3]. The strategic timing of this appointment aligns with the planned completion of BUX’s integration into ABN AMRO in early 2026 [1].
Extensive Financial Sector Experience
Naeff brings nearly two decades of valuable experience in the financial sector, including roles as a strategy consultant and senior manager at ING [1]. His current position as an ‘entrepreneur in residence’ at Techleap has solidified his standing within the Dutch innovation ecosystem [1]. Carsten Bittner, Chief Information & Technology Officer at ABN AMRO, has highlighted Naeff’s potential impact, particularly in strategic areas such as generative AI, embedded finance, and digital assets [1][3].
Leadership Transition and Future Focus
To ensure operational continuity, Naeff will maintain his position as BUX CEO until the integration process concludes in early 2026 [1][3]. The appointment represents a strategic move by ABN AMRO to strengthen its position in digital innovation and financial technology [2]. The bank is expected to leverage Naeff’s expertise to advance its digital transformation initiatives, though specific details of new digital asset offerings remain to be announced [alert! ‘future initiatives not yet disclosed’].