ROM InWest Teams Up with GO!-NH to Boost Innovation in North Holland
Haarlem, Sunday, 19 October 2025.
ROM InWest partners with GO!-NH to enhance support for innovative companies in North Holland, aiming to strengthen the regional innovation ecosystem with a revamped program.
Revamped Approach to Support Innovation
The GO!-NH program in the province of North Holland has undergone significant enhancements to better support innovative companies in the region. The newly revamped program focuses on providing targeted assistance for startups and established businesses looking to make their mark in the market. ROM InWest, a key partner in this initiative, plays a pivotal role in the program’s setup, recruitment, selection, and guidance of participating companies [1].
Key Elements of the Program
GO!-NH consists of three distinct program lines: Market Readiness, Scaling Readiness, and Alumni. These elements are designed to cater to companies at different stages of their growth journey. The program employs the StartupFramework©, a data-driven method developed by Gritd and Tekkoo, which is lauded for its factual basis rather than relying on intuition. This structured approach incorporates guidance, workshops, and coaching to ensure that participating companies are well-equipped to thrive in the competitive market landscape [1].
The Role of ROM InWest
ROM InWest, headquartered in Haarlem, North Holland, is instrumental in reinforcing the region’s innovation ecosystem. Founded in 2021, ROM InWest is committed to driving sustainable economic development through investment and innovation. The organization manages two funds: the €60 million MKB fund and the €100 million Transition Fund, both aimed at bolstering the regional economy and facilitating the energy transition [2]. By partnering with GO!-NH, ROM InWest leverages its expertise and resources to nurture a conducive environment for business growth and innovation [2].
A Collaborative Ecosystem
The GO!-NH program is deeply rooted in the regional ecosystem of North Holland, bringing together municipalities, knowledge institutions, investors, and network organizations. This collaborative framework not only supports startups and scale-ups but also encourages established SMEs to innovate and expand their offerings. By fostering partnerships across various sectors, the program aims to create a robust network that can drive long-term economic growth and sustainability in the region [1].