Media Agencies in Den Haag Call for Stability and Innovation Pre-Elections
The Hague, Tuesday, 7 October 2025.
Ahead of elections, Den Haag’s media agencies demand predictable government policies to foster innovation and ensure a fair playing field in the evolving digital media landscape.
The Call for Predictability
In the lead-up to the upcoming elections, media agencies in Den Haag have expressed concerns over the need for predictable government policies. They argue that the current political landscape, characterized by numerous “trial balloons” and a lack of concrete policy implementation, creates a challenging environment for advertisers and media outlets. This inconsistency, particularly regarding advertising regulations such as those impacting the gambling sector, leads to significant uncertainty and hampers investment in the media landscape [1].
Innovation as a Cornerstone
Media agencies emphasize the importance of innovation in maintaining a competitive edge in a rapidly evolving digital landscape. They urge the government to engage in constructive dialogue to translate these changes into robust and future-proof policies. This includes discussions on digital transformation, data management, and ensuring a level playing field with international tech giants [1].
Supporting a Cookie-less Future
As the industry transitions to a cookie-less world, media agencies highlight the challenges faced by small and medium-sized enterprises (SMEs) in adapting to these changes. They advocate for government support in facilitating this transition, suggesting that frameworks like the IAB Europe Transparency & Consent Framework (TCF) could provide standardized solutions that promote innovation and trust across the sector [1].
Leveraging International Opportunities
With the Netherlands’ strong position in the European innovation landscape, media agencies call for policies that enhance international competitiveness. They suggest that investment in technology, particularly in AI, could transform the country into a ‘Media Innovation Lab’ that attracts global talent and investment. This aligns with the broader European initiatives aimed at fostering innovation and maintaining the region’s competitive advantage [1].