TU Delft Hosts Lecture on Overcoming Circular Economy Challenges
Delft, Friday, 3 October 2025.
On 29 October 2025, TU Delft will host a lecture on sustainable economy strategies, focusing on moving beyond circular utopias and overcoming barriers to impactful business transformations.
Navigating Circular Economy Challenges
The upcoming lecture titled ‘Moving Beyond Circular Utopia and Paralysis’ at TU Delft on 29 October 2025, will feature Professor Jonatan Pinkse from King’s College London. Professor Pinkse will present his insights into the challenges businesses face in implementing circular economy strategies. His lecture will explore how organizations can move past the overoptimistic views and immobilizing barriers towards realistic, impactful transformations in their business practices [1].
Insights from the Circular Economy Business Transformation Framework
Professor Pinkse’s lecture will delve into the Circular Economy Business Transformation Framework, a tool designed to help businesses navigate the complex dynamics of implementing circular economy practices. This framework addresses the discursive, relational, and material dynamics that often hinder meaningful progress, providing a roadmap for companies to move towards actionable sustainability goals [1].
The Importance of Realistic Strategies
The lecture aims to equip professionals in the innovation sector with practical strategies that transcend the idealistic visions of the circular economy. By focusing on ‘real utopias’—pragmatic and grounded transformations—businesses can better align market realities with sustainability objectives. This approach not only aids in climate change mitigation but also addresses the economic and policy challenges companies face [1].