BMW CEO Urges EU to Boost Hydrogen Investment
Amsterdam, Monday, 24 November 2025.
BMW’s Oliver Zipse calls for increased EU subsidies for hydrogen technology, warning that Europe risks falling behind Asia and America without enhanced financial support.
A Call for Strategic Investment
Oliver Zipse, the CEO of BMW, has issued a compelling call for the European Union to increase its subsidies for hydrogen technology within the automotive industry. Zipse warns that without enhanced financial support, Europe could fall behind competitors in Asia and North America, where significant investments are already being made. BMW has been at the forefront of hydrogen innovation, with a history of experimentation dating back to 1979. The company plans to launch its iX5 Hydrogen model by 2028, highlighting its commitment to hydrogen as an alternative to traditional electric vehicles, which face limitations like heavy batteries and lengthy charging times [1].
The Competitive Landscape
In an interview, Jürgen Guldner, BMW’s head of hydrogen, emphasized the necessity of hydrogen in achieving a CO₂-neutral future. He noted that China is aggressively investing in hydrogen technology, potentially setting global standards if Europe does not act swiftly. Guldner remarked that the technology is mature, and BMW is already testing the iX5 Hydrogen, underscoring the urgency for Europe to make strategic decisions to avoid being left behind [2].
Current Funding and Future Needs
BMW has received substantial funding from the German federal and Bavarian state governments, amounting to €273 million, for its hydrogen initiatives. However, Zipse insists that more funding is essential to ensure Europe remains competitive in the global hydrogen race. This funding is pivotal for transitioning to fuel cell technology, which offers the benefits of electric vehicles without the drawbacks [1].
Broader Implications for the EU
This call for increased EU subsidies is not just about maintaining BMW’s competitive edge but is also a clarion call for Europe to lead in sustainable transportation solutions. The shift towards hydrogen is seen as a crucial step in reducing carbon emissions and combating climate change, aligning with broader EU environmental goals. By adjusting its focus and resources, the EU can foster innovation that promotes long-term environmental sustainability [1][2].