Tiny Library Uses Crowdfunding to Expand into Benelux and Germany
Netherlands, Friday, 14 March 2025.
Dutch startup Tiny Library raises €500,000 through crowdfunding to support international expansion, aiming to become a leading circular choice for baby products in the Benelux and Germany by 2028.
Ambitious Growth Through Community Investment
The crowdfunding campaign, which concludes at the end of January 2025, aims to raise €500,000 to support Tiny Library’s expansion plans [1]. Individual investors can participate with a minimum investment of €545.62, which equates to two shares in the company [1]. This democratized investment approach aligns with the company’s commitment to community engagement, allowing supporters to become brand ambassadors while contributing to sustainable consumption practices [1].
Strategic International Expansion Timeline
Tiny Library has outlined a clear roadmap for its international growth. The company plans to launch an active marketing campaign in Belgium in 2025, followed by a pilot program in Germany in 2026 [1]. The long-term vision extends to 2028, when Tiny Library aims to capture 10% market share and achieve recognition from 75% of parents across the Netherlands, Belgium, and Germany as their primary consideration for circular baby products [1].
Operational Enhancements
The secured funding will be directed toward crucial operational improvements, including the automation of rental product management and administration systems [1]. A significant portion of the investment will support the optimization of their refurbishment center, where rented items undergo thorough cleaning and preparation for reuse, ensuring product longevity and maintaining high quality standards for customers [1].
Alignment with Regional Sustainability Goals
Tiny Library’s expansion represents a significant development in the Netherlands’ circular economy initiatives. The platform’s growth aligns with broader regional sustainability objectives [GPT], while its innovative rental model demonstrates how circular economy principles can be successfully applied to consumer goods [1]. The company’s approach to baby products offers a practical solution to reduce waste and promote sustainable consumption patterns across multiple European markets [1].