Dutch Startup Secures €2.8M to Revolutionize Orchard Farming
Amsterdam, Thursday, 4 July 2024.
Aurea Imaging, a Utrecht-based agtech startup, has raised €2.8 million in Series A funding to scale up its innovative TreeScout system. This tractor-mounted sensor technology uses 3D computer vision and edge computing to scan individual trees in orchards, creating digital maps to guide precision farming equipment. The system promises to boost yields by up to €3,500 per hectare while reducing labor costs and agrochemical use by 90%.
Innovative Approach to Precision Farming
TreeScout, the flagship product of Aurea Imaging, represents a significant advancement in precision agriculture. By leveraging 3D computer vision and edge computing, TreeScout can assess each tree individually, analyzing factors such as blossom density and overall health. This data is then used to create highly detailed digital maps that guide farming equipment, like sprayers, to target specific areas with precision. This tailored approach to orchard management not only maximizes productivity but also minimizes the environmental impact by reducing the use of agrochemicals by up to 90%.
The Technology Behind TreeScout
TreeScout operates by being mounted on a tractor that drives through the orchard, scanning the trees in real-time. The collected data is processed using advanced algorithms and uploaded to the cloud for further analysis. The system’s ability to analyze each tree individually allows for customized treatment plans, ensuring that each tree receives the care it needs. This method can lead to yield increases of up to €3,500 per hectare, making it a highly cost-effective solution for orchard farmers.
Aurea Imaging’s Growth and Future Plans
Founded in 2016, Aurea Imaging has quickly established itself as a leader in the agtech sector. With the recent €2.8 million funding round, the company plans to accelerate the development and deployment of TreeScout. This funding round was backed by prominent investors, including Pymwymic, ROM Utrecht Region, Knop Ventures, Goeie Grutten Impact Fonds, and BarUni Family Fund. The company aims to expand its market reach, working with customers across the EU, North America, New Zealand, and South Africa.
Broader Implications for Precision Agriculture
The success of TreeScout and similar technologies highlights the transformative potential of precision agriculture. By integrating digital tools such as machine learning, robotics, and remote sensing, farmers can significantly enhance efficiency and sustainability. The adoption of these technologies is crucial for addressing the challenges posed by climate change and the increasing global demand for food. Aurea Imaging’s innovation is a testament to the growing importance of agtech solutions in modern farming.
Conclusion
Aurea Imaging’s TreeScout system stands as a pioneering example of how technology can revolutionize traditional farming practices. By focusing on the needs of individual trees, the system not only boosts productivity but also promotes sustainable farming practices. With the new funding, Aurea Imaging is well-positioned to further develop its technologies and expand its impact on the global agricultural landscape.