Engwe Unveils New Urban E-Bike Brand to Challenge VanMoof
Amsterdam, Friday, 31 January 2025.
Engwe introduces Mapfour, targeting urban commuters with new e-bike models, N1 Air and N1 Pro, emphasizing lightweight design, long range, and competitive pricing.
Revolutionizing Urban Mobility
On January 30, 2025, Engwe, a company with nearly a decade of experience in fat-tire electric bicycles [1][6], launched its new premium sub-brand Mapfour [1]. The brand introduces two groundbreaking models: the N1 Air and N1 Pro, both designed to transform urban commuting. The N1 Air, weighing just 15.6 kg, features a 250-watt Mivice motor and achieves speeds up to 25 km/h [1]. With its removable Samsung 360 Wh battery, the bike offers an impressive range of up to 100 kilometers in low support mode [1][2].
Advanced Features and Technology
The flagship N1 Pro model, weighing 19 kg, distinguishes itself with premium features including hydraulic brakes and an integrated display system [1]. Both models incorporate advanced security features such as motion detection and GPS tracking capabilities [2]. The carbon fiber frame construction matches the quality of industry leaders like Specialized and Trek [6], while the incorporation of a torque sensor ensures smooth and responsive pedal assistance [2].
Competitive Pricing Strategy
Engwe positions its new Mapfour line strategically in the market, with both models expected to be priced under €3,000 [1]. This pricing strategy aligns with current European Union initiatives, as several EU countries are implementing e-bike subsidy policies including tax rebates of up to 50% [4]. Pre-orders for both models are scheduled to begin on February 24, 2025 [1].
Environmental Impact and Market Positioning
According to Baron, Engwe’s Product Manager, “Mapfour reflects our commitment to creating convenient, efficient and healthy cycling solutions” [6]. The launch comes at a crucial time when countries like the Netherlands, Germany, and France are actively promoting green transportation through various initiatives [6]. The company’s expansion from its traditional fat-tire e-bike market into the urban commuter segment represents a significant step toward sustainable urban mobility [1][6].