AI Revolution in Equestrian Sports: Equestic's Coach-Copilot Transforms $300 Billion Industry
Delft, Thursday, 7 November 2024.
Dutch startup Equestic launches AI-powered Coach-Copilot, aiming to revolutionize horse and rider performance in the $300 billion equestrian industry. The system analyzes over 100 Equine Motion Performance Indicators with 99% accuracy, targeting 3 million riders and 250,000 coaches globally.
Harnessing AI for Precision and Safety
The Equestic Coach-Copilot employs advanced artificial intelligence to create a digital twin of horse and rider, enhancing both performance and safety. By analyzing a comprehensive set of Equine Motion Performance Indicators (EPMI), the system offers unprecedented insights with 99% accuracy. This level of precision is made possible by a vast dataset comprising over 400,000 unique rides accumulated over five years. Such data-driven approaches allow riders and coaches to tailor training programs, optimize performance, and preemptively address potential health issues[1].
Ambitious Market Goals
Equestic, under the leadership of CEO Leon Rutten, is ambitious in its market goals. The company aims to capture 5% of riders and 12% of coaches, translating into approximately 3 million professional riders and 250,000 coaches. With these targets, Equestic projects a revenue of €35 million in subscription services within four years. The company’s innovative SaddleClip product has already reached 65 global markets, indicating strong potential for widespread adoption of the Coach-Copilot[1].
Integration of Tradition and Technology
The Equestic Coach-Copilot is part of a broader trend in the equestrian world where technology is increasingly used to complement traditional practices. Wearable devices, data analytics, and even virtual reality are being utilized to enhance equestrian training and improve horse welfare. By providing detailed motion analysis, tools like the Coach-Copilot bridge the gap between human intuition and empirical data, ensuring that the age-old relationship between horse and rider evolves with modern advancements[2].
A Vision for the Future
Looking ahead, Equestic envisions a future where every horse is equipped with sensors, creating a seamless integration of technology into daily equestrian activities. This vision aligns with the company’s ongoing efforts to promote horse safety and well-being, as articulated by CEO Leon Rutten. The company’s strategic plan includes capturing a significant share of the market by leveraging its innovative solutions and expanding its customer base among both riders and coaches worldwide[1].