Google Ends Nest Thermostats Sales in Europe Due to Update Challenges

2025-04-26 green

Europe, Saturday, 26 April 2025.
Google halts the sale and software support of Nest thermostats in Europe, citing challenges with unique European heating systems, affecting smart home capabilities from October 2025.

Strategic Market Exit

Google has announced a significant shift in its smart home strategy, confirming it will no longer launch new Nest thermostats in Europe. The tech giant cites the unique challenges of European heating systems, which present ‘varying hardware and software requirements that make it challenging to build for the diverse set of homes’ [1]. While the third-generation Nest Learning Thermostat and Nest Thermostat E will remain available until supplies run out, they represent the company’s final offerings in the European market [2].

Impact on Existing Users

The decision carries particular significance for owners of older Nest models. Starting October 25, 2025, the first two generations of Nest Learning Thermostats and the European second-generation model will lose their smart functionality [3]. These devices will continue to operate as basic thermostats, allowing manual temperature adjustments and scheduling directly through the device interface, but will lose their connected features, including app control and Google Assistant integration [4].

Transition Support and Alternatives

To ease the transition, Google is offering European customers a 50% discount on the Tado Smart Thermostat X as an alternative solution [5]. The company emphasizes that its Google Home platform will continue supporting third-party smart thermostats better adapted to European market requirements [6]. For affected users, Google has confirmed that any existing programmed routines will continue functioning locally on the devices, even after the October deadline [7].

Future Implications

Despite this setback in the thermostat sector, Google maintains its commitment to the broader European smart home market. The company has indicated plans to continue developing and releasing other smart home devices for European consumers, with recent launches like the Google TV Streamer demonstrating this ongoing commitment [8].

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Google Nest smart thermostats