Dutch Design Week 2024: 'Real Unreal' Theme Challenges Perceptions
Eindhoven, Tuesday, 27 August 2024.
Dutch Design Week 2024, set for October 19-27 in Eindhoven, adopts the theme ‘Real Unreal’. This event will explore the blurred lines between reality and imagination, showcasing innovative design that questions accepted truths and envisions new possibilities.
A Platform for Innovation
Dutch Design Week (DDW) is one of the most significant design events in Northern Europe, attracting over 350,000 visitors annually[1]. Held in Eindhoven, this event serves as a global platform where designers, artists, and innovators converge to showcase their work and examine the future of design. This year’s theme, ‘Real Unreal,’ aims to delve into the complex interplay between the tangible and the imagined in our contemporary world[2].
Highlights and Attractions
The event will feature over 100 locations across Eindhoven, including iconic venues like Klokgebouw, the Next Nature Museum (Evoluon), and the Design Academy Eindhoven Graduation Show[3]. Visitors can expect a variety of exhibitions, lectures, prize ceremonies, and networking events that will explore how design can transform our understanding of reality. The Design Tours, a popular attraction, will offer attendees an in-depth look at the future of design through guided explorations of innovative projects[4].
Ticket Information
Tickets for Dutch Design Week 2024 go on pre-sale on October 19, 2024. A range of ticket options will be available to cater to different needs, including regular, student, PRO, and family tickets. Regular tickets are priced at €27 online and €30 at the door, while student tickets are available for €16.50 online and €19.50 at the door[5]. PRO tickets, intended for professionals in the design industry, are priced at €185 and are available online only. Family tickets, which allow entry for the entire family, can be purchased at the venue for €68[6].
Volunteer Opportunities
Preparations for Dutch Design Week 2024 are in full swing, and volunteers are being sought to help make the event a success. Volunteers will have the opportunity to engage with a diverse and international audience, assisting with tasks such as staffing ticket desks, information points, and exhibitions. Volunteers will receive compensation and guidance throughout the event, ensuring they are well-supported in their roles[7].
The Maas Lab Presentation
One of the notable presentations at this year’s event is the Maas Lab, part of the Innovatielabs#2 program. The presentation will feature innovative projects like the Maas Bot by Martin Simpson and David Martens, and the Print Book by Pichaya Puapoomcharoen. These projects exemplify the ‘Real Unreal’ theme by blending technological innovation with creative design[8].