TNO Leads Initiative to Address E-commerce Challenges in Europe
The Hague, Thursday, 6 February 2025.
TNO’s new measures on e-commerce aim to ensure fair competition and compliance, tackling the influx of non-compliant imports in the EU, promoting consumer protection and sustainability.
The Scale of the Challenge
The European e-commerce landscape is experiencing unprecedented growth, with approximately 4.6 billion low-value consignments entering the EU market in 2024, equivalent to 12 million parcels daily - double the previous year’s volume [1]. With around 70% of Europeans regularly engaging in online shopping, including on non-EU platforms [1], the scale of this challenge has become increasingly significant. The surge in imports has raised serious concerns about product compliance, fair competition, and environmental impact.
TNO’s Strategic Response
TNO (Nederlandse Organisatie voor Toegepast Natuurwetenschappelijk Onderzoek), based in the Netherlands, is collaborating with the European Commission to implement a comprehensive toolbox for safe and sustainable e-commerce [1][2]. Their approach includes supporting the enforcement of key regulations such as the Digital Services Act, Digital Markets Act, and General Product Safety Regulation [1]. A particular focus is placed on leveraging digital tools, including the implementation of Digital Product Passports and new AI solutions for enhanced market surveillance [1].
Environmental Impact and Sustainability
The initiative addresses significant environmental concerns in the e-commerce sector. Research indicates that urban logistics accounts for approximately one-third of freight-related CO2 emissions in the Netherlands alone, contributing to an annual carbon footprint of 3.6 million tonnes [3]. TNO’s initiative supports the European Commission’s action plan on Ecodesign for Sustainable Products and proposed amendments to the Waste Framework Directive [1], aiming to create more sustainable e-commerce practices.
Implementation and Future Outlook
The Commission has committed to evaluating the effectiveness of these measures within one year, with the possibility of introducing additional measures if necessary [1]. The initiative includes plans for coordinated controls between customs and market surveillance authorities, along with enhanced international cooperation and trader awareness programs [1]. These measures are expected to be implemented progressively, with particular attention to protecting consumers while maintaining fair market conditions for both EU and non-EU operators.