Manhattan Associates integrates GenAI in supply chain solutions

2024-05-16 data

Manhattan Associates launches GenAI-powered tools, aiming to revolutionize supply chain planning and customer service with advanced AI integration.

Revolutionizing Supply Chain Operations

Manhattan Associates, a global leader in supply chain and omnichannel commerce, has unveiled pioneering solutions that integrate Generative Artificial Intelligence (GenAI) into the heart of supply chain operations. With the introduction of Manhattan Active® Maven and Manhattan Active® Supply Chain Planning (SCP), the company is set to redefine the landscape of supply chain planning and customer engagement, particularly in the fast-paced retail sector. Scott Fenwick, Senior Director of Product Management, highlighted the transformative potential of these tools, emphasizing their role in synchronizing the supply chain with critical systems for a cohesive and efficient operational strategy.

Seamless Customer Engagement with GenAI

Manhattan Active Maven stands out as the first GenAI-powered chatbot designed specifically for customer service with native access to crucial data points like orders, payments, store locations, and product availability. Ellie Crawford, Director of Product Management, has expressed that the GenAI technology within Maven offers dynamic, personalized responses, mirroring the capabilities of human customer service representatives. This game-changing tool is seamlessly integrated within Manhattan’s omnichannel commerce solution, thus offering retailers an efficient and cost-effective avenue to elevate the consumer experience.

Enhanced Decision-Making with Manhattan Active SCP

The introduction of Manhattan Active SCP marks a milestone as the industry’s first unified platform fostering bidirectional collaboration between supply chain planning and execution systems. By leveraging artificial intelligence, the platform merges external data sources with internal patterns to generate accurate demand forecasts. This solution is not only about predictive accuracy but also about real-time operational harmony, which ensures that all components, from inventory to transportation, are synchronized to eliminate silos and optimize resource utilization.

Global Impact and Availability

With headquarters in Atlanta, GA, and a presence in cities such as Tokyo, Shanghai, and Paris, Manhattan Associates’ solutions are geared towards a global market. The company is committed to delivering fully composed, cloud-native, microservice API applications that ensure scalability and sustainability. The launch of these GenAI solutions is scheduled for Fall 2024, and they are anticipated to be available to approximately 1,200 customers across various sectors, including retail, distribution, and manufacturing[5].

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