North Holland Boosts Innovation with Enhanced GO!-NH Program
Haarlem, Tuesday, 26 August 2025.
North Holland’s GO!-NH program partners with ROM InWest to accelerate innovative businesses, enhancing their growth and market entry. Key initiatives aim to stimulate regional economic development through data-driven methods.
Revamp of GO!-NH Program
The GO!-NH program has been revitalized by the North Holland province, focusing on providing enhanced support to innovative companies within the region. This initiative features a strategic collaboration between ROM InWest and the program, fostering economic growth and market entry for startups and scale-ups. By employing the StartupFramework©, created by Gritd and Tekkoo, the program aims to drive the commercial success of participating ventures through structured guidance, workshops, and coaching [1][2].
Multifaceted Acceleration Tracks
The restructured GO!-NH initiative now includes three distinct tracks: Market Readiness, Scaling Readiness, and an Alumni segment. Each track is designed to meet the unique needs of companies at different stages of growth. Officers from ROM InWest have expressed enthusiasm for the program’s data-driven methodology, which they believe offers a more factual and strategic foundation to drive business success, as opposed to relying on intuition [1][3].
Partnerships and Regional Impact
This collaboration is part of a broader effort to stimulate innovation across multiple regions within North Holland, such as Amsterdam, Hilversum, and others. The involvement of municipalities, finance institutions, and knowledge organizations illustrates the integrated approach the program takes to foster regional businesses and promote sustainable practices [4][5]. By engaging a diverse ecosystem, the program not only supports startups and scale-ups but also extends its benefits to small and medium enterprises (SMEs), providing them with additional growth opportunities [1][5].
Long-term Vision and Economic Development
The GO!-NH program’s revitalization is expected to have a significant impact on regional economic development in the coming years. By enhancing innovation capabilities, the initiative aims at driving sustainable and inclusive growth throughout North Holland. As local entrepreneurs gain more access to structured support, it is anticipated that the regional business landscape will see a significant transformation, positioning North Holland as a leader in innovation and economic sustainability [5].