Digital Innovation and AI Lead the Charge at SAP NOW AI Tour in Rotterdam
Rotterdam, Friday, 10 October 2025.
The SAP NOW AI Tour in Rotterdam emphasized digital innovation’s role in enhancing efficiency and sustainability, showcasing AI-driven solutions to cut carbon emissions and improve data management.
Harnessing AI for Environmental and Operational Gains
The SAP NOW AI Tour in Rotterdam, held on 30 September 2025, brought together industry leaders to highlight how artificial intelligence (AI) is pivotal in advancing sustainability and operational efficiency. Innovative solutions showcased at the event focused on reducing carbon footprints through enhanced data management practices, aligning with the Netherlands’ sustainability commitments. Notably, companies like AkzoNobel and ASML shared their experiences with SAP business software, illustrating the transformative potential of AI in achieving environmental goals [1][2].
Showcasing Collaborative Innovation
The event underscored the importance of collaborative innovation among tech companies, startups, and policymakers. A significant highlight was a live demonstration where an AI agent and app were developed in just 20 minutes, based on a real-world case from the Dutch Directorate-General for Public Works and Water Management (Rijkswaterstaat). This demonstration not only showcased the rapid development capabilities of AI but also its practical applications in public sector efficiency [1].
Strategic Insights from Industry Leaders
Key figures such as Thomas Saueressig, a SAP Board Member, emphasized that digital innovation is central to future growth strategies, while Julia White, SAP’s Chief Marketing Officer, highlighted AI’s role as a transformative force driving sustainability. Their insights reflect a broader industry trend towards integrating AI into business processes to enhance operational efficiency and meet sustainability targets [2].
Implications for Future Developments
The SAP NOW AI Tour is part of a larger initiative to integrate AI and digital innovation into business strategies across various sectors. With follow-up workshops planned to explore AI integration further, the event has set the stage for ongoing dialogue and collaboration. It reflects a growing recognition of AI’s potential to drive significant improvements in sustainability and operational processes, heralding a new era of digital transformation [2].