Shell's Blue Hydrogen Strategy Faces Scrutiny in the Netherlands
The Hague, Friday, 19 September 2025.
A U.S. investigation reveals Shell’s internal plan to counter criticism of its blue hydrogen projects by leveraging Dutch scientists, raising transparency and environmental concerns.
Shell’s Strategy and Its Impact
Shell has come under scrutiny following a U.S. investigation that uncovered the company’s strategic efforts to counter criticism of its blue hydrogen projects in the Netherlands. The internal plan, which was revealed during the investigation, suggested that Shell aimed to leverage Dutch scientists to cast a more favorable light on a critical scientific study about blue hydrogen. This revelation has sparked significant debate over the transparency and environmental implications of blue hydrogen as a sustainable energy source [1].
The Controversy Over Blue Hydrogen
Blue hydrogen is produced from natural gas, with carbon emissions captured and stored, a method that has been criticized for its environmental impact. A 2021 study by scientists Mark Jacobson from Stanford University and Robert Howarth from Cornell University concluded that the climate impact of blue hydrogen might be worse than fossil fuels in some scenarios, with emissions up to 20% higher [1]. The criticism stems from the reliance on fossil fuels, which contradicts the overarching goal of reducing carbon emissions [1].
Shell’s Response to Criticism
Faced with these criticisms, Shell’s strategy involved referring media and stakeholders to credible third parties, such as scientists and organizations, to promote positive narratives about blue hydrogen. The company planned to utilize public appearances to convey their message and integrate blue hydrogen into their broader strategy for achieving climate goals [1]. However, this approach has raised questions about the authenticity of such narratives, especially as it involves using external experts who may not have been fully aware of their role in Shell’s strategy [1].
Reaction from the Scientific Community
Notably, Ad van Wijk, an emeritus professor of sustainable energy at TU Delft, expressed surprise upon learning that his name was mentioned in Shell’s internal documents. He clarified that he was unaware of any such document and had not been approached by Shell regarding the blue hydrogen study. Similarly, Paulien Herder, another professor from TU Delft, acknowledged her visibility in the energy domain but did not comment on her involvement with Shell’s strategy [1].