Xsolla to Unveil Creator Tools at TwitchCon 2024
San Diego, Thursday, 19 September 2024.
Xsolla, a global video game commerce company, will showcase new activation solutions for content creators at TwitchCon 2024 in San Diego. The event, running from September 20-22, will feature Xsolla’s ecosystem, including the recently acquired Lightstream, offering innovative tools for streamers to expand their influence and monetize content effectively.
Understanding the Innovation
Xsolla’s new activation solutions aim to transform the content creation landscape by providing tools that make it easier for creators to monetize their work. The centerpiece of this initiative is the integration of Lightstream, a cloud-based live streaming platform acquired by Xsolla in October 2023. Lightstream offers a range of solutions, including API.stream, which enables developers to build new live video workflows on top of its global cloud video architecture. These tools are designed to support a variety of streaming activities, from console gaming to talk shows and podcasts[1].
The Xsolla Ecosystem
At TwitchCon 2024, Xsolla will demonstrate its comprehensive ecosystem, which includes the Xsolla Partner Network (XPN). XPN offers content creators a platform to earn money through revenue share campaigns, grow their audience, and connect with publishers and brand deals. It features customized landing pages, in-depth data analytics, and advanced streaming tools like chatbots and cloud-based overlays. This ecosystem is tailored to help creators maximize their reach and revenue potential[2].
Why This Matters
The introduction of these activation solutions is significant for the creator economy. By providing streamlined tools for monetization and audience engagement, Xsolla empowers content creators to focus on producing high-quality content without the burden of complex technical setups. This not only enhances the creator’s experience but also contributes to the broader gaming and streaming community by enabling more diverse and engaging content[3].
Xsolla’s Global Reach
Xsolla, founded in 2005, is headquartered in Los Angeles, California, and supports major game titles from companies like Valve, Twitch, and Epic Games. With offices in multiple cities worldwide, including Montreal, London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, and Tokyo, Xsolla has established itself as a leader in game commerce. The company’s mission is to help partners reach more geographical areas, generate more revenue, and build relationships with gamers globally[4].
What to Expect at TwitchCon 2024
Visitors to TwitchCon 2024 can experience demo stations at the Xsolla booth (#1515) to see firsthand how Lightstream solutions help creators expand their influence and monetize content more effectively. Exclusive events will be organized throughout the weekend to facilitate networking and explore the benefits of joining the Xsolla Partner Network. Attendees will also have the opportunity to receive limited-edition swag bags, exclusive offers, and special promotions by signing up at the Xsolla booth[5].
Conclusion
Xsolla’s participation in TwitchCon 2024 underscores its commitment to supporting the creator community. By unveiling innovative activation solutions, the company aims to empower content creators to reach new heights in their careers. As Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla, stated, ‘TwitchCon is the perfect platform to connect with the creator community and showcase the unique value of Xsolla and Lightstream[6].’ With these new tools, Xsolla is set to make a significant impact on the future of content creation.