ROM InWest Accelerates Sustainable Building with VanHier Support
Netherlands, Friday, 21 February 2025.
The ATB Program enhances VanHier’s decision-making and innovation, driving sustainable construction in the Netherlands through biobased materials to reduce CO2 emissions.
Strategic Support for Sustainable Innovation
VanHier, a startup founded in 2021 [1], has received significant support through ROM InWest’s ATB (Accelerator Technology Brabant) Program to advance their innovative sustainable construction solutions. The company has developed a groundbreaking production method for creating 100% natural and recyclable panel material, called FytoPanel, from local waste streams [1]. This initiative aligns with the Netherlands’ ambitious construction sector challenges, which include making existing infrastructure energy-efficient and climate-adaptive [2].
Data-Driven Decision Making
Through the ATB Program, VanHier has transformed their approach to market strategy and product development. The startup now employs validated conclusions rather than assumptions for decision-making [1], particularly focusing on decoration and furniture manufacturers as their primary customer base. This strategic pivot demonstrates the program’s effectiveness in helping sustainable construction innovators refine their business models. The company’s commitment to their motto ‘Healthy building, healthy living’ reflects their 100% natural material usage approach [1].
Scaling Sustainable Production
VanHier is currently responding to growing market demand by establishing a demonstration factory [1]. The company has ambitious plans to scale up operations, with a target to produce 15000 square meters of panels in their commercial production facility by 2026 [1]. This expansion comes at a crucial time, as the Netherlands faces significant construction challenges that require innovative solutions before 2050 [2][3].
Broader Innovation Ecosystem
The support for VanHier is part of a larger movement in the Netherlands’ construction sector. The initiative aligns with broader efforts to digitalize and innovate in the circular building economy, as evidenced by upcoming industry roundtables scheduled for March and April 2025 [2]. These events will address crucial topics including modular construction, material passports, and smart logistics, demonstrating the sector’s commitment to sustainable transformation [2].