Xsolla and AurumDust Join Forces for Gaming Charity Initiative
Internet, Friday, 1 November 2024.
Xsolla partners with AurumDust to donate 50% of ‘Ash of Gods: The Way’ sales to Games For Change until December 31, 2024. This collaboration aims to leverage gaming for social impact, addressing critical issues in education and civic engagement.
Harnessing the Power of Gaming
The initiative between Xsolla and AurumDust represents a significant step in utilizing entertainment platforms to drive social impact. By pledging half of the sales from the game ‘Ash of Gods: The Way’ to Games For Change, the collaboration seeks to channel the vast reach and engagement potential of the gaming industry into actionable benefits. Chris Hewish, the Chief Strategy Officer at Xsolla, emphasizes that gaming transcends mere entertainment, positioning it as a potent tool for fostering meaningful societal shifts[1].
Games For Change: A Catalyst for Social Good
Games For Change, an organization dedicated to leveraging games to address pivotal issues, stands to benefit significantly from this campaign. With funds directed towards initiatives in education, civic engagement, and social impact, the organization aims to empower creators and support educators. Susanna Pollack, President of Games For Change, expressed enthusiasm for the partnership, highlighting the unique opportunity for gamers to contribute to societal change while enjoying immersive entertainment experiences[2].
A Global Reach with Local Impact
Xsolla’s global footprint, with headquarters in Los Angeles and offices spanning across major cities like Montreal, London, and Tokyo, positions it uniquely to reach diverse audiences. The company’s collaboration with AurumDust, known for its narrative-driven, tactical gaming experiences, is poised to create a ripple effect in the gaming community. By integrating philanthropic efforts within popular gaming frameworks, this alliance exemplifies how businesses can intertwine profit and purpose effectively[1].
Looking Ahead
As the campaign unfolds, it not only seeks to raise funds but also to inspire a broader conversation about the role of gaming in societal development. By setting a precedent for future collaborations, Xsolla and AurumDust aim to showcase the potential of gaming to drive positive change. This initiative will run until December 31, 2024, providing ample time for gamers worldwide to engage with ‘Ash of Gods: The Way’ and contribute to a cause larger than themselves[3].