Amazon Invests €1.4 Billion to Boost Dutch SMEs
Amsterdam, Monday, 27 October 2025.
Amazon’s €1.4 billion investment in the Netherlands aims to enhance small business growth, accounting for 60% of sales on Amazon.nl, and expand its infrastructure and web services.
Amazon’s Strategic Investment Plan
Amazon has announced a substantial investment of over €1.4 billion in the Netherlands, scheduled over the next three years. This initiative is part of Amazon’s strategy to enhance its operations and support small and medium-sized enterprises (SMEs) in the region. The investment will focus on expanding Amazon’s retail business and Amazon Web Services (AWS), with a significant portion allocated to infrastructure development and enhancing delivery services [1][2][3].
Supporting Dutch Entrepreneurs
Eva Faict, Amazon’s Country Manager for the Netherlands and Belgium, highlighted the importance of this investment in building trust and fostering growth among Dutch entrepreneurs. Currently, over 4,500 Dutch SMEs are selling through Amazon.nl, contributing to 60% of the platform’s total sales. The investment aims to provide these businesses with better logistics solutions, marketing tools, and export opportunities, thereby expanding their reach both locally and internationally [1][3][4].
Impact on Employment and Infrastructure
Amazon’s expansion plan is expected to create new job opportunities within the Netherlands, where the company already employs around 1,000 people. The investment will also see an enhancement in Amazon’s logistics network, including the installation of more parcel lockers and the introduction of same-day delivery options. These improvements are designed to boost Amazon’s competitiveness in the Dutch market, where it currently trails behind Bol.com, a subsidiary of Ahold Delhaize [1][4][5].
The Broader Economic Context
This investment marks Amazon’s largest financial commitment in the Netherlands since its operations began in 2020. It underscores the company’s confidence in the Dutch market as an avenue for growth and innovation. By empowering local businesses with advanced cloud and data solutions through AWS, Amazon is positioning itself as a key player in the digital transformation of Dutch enterprises. This move is expected to drive productivity and innovation, leveraging AI capabilities to further enhance business operations [2][5][6].