Broadcom Launches Catalyst Initiative to Revolutionize Enterprise Security
Rotterdam, Tuesday, 20 August 2024.
Broadcom introduces Catalyst, a global initiative extending its Accelerate Program. This strategic move empowers elite partners to lead go-to-market efforts for Symantec and Carbon Black portfolios, promising significant profit growth and enhanced customer support through localized expertise.
Empowering Partners for Better Security
The Catalyst Initiative is a groundbreaking step forward in the realm of enterprise security. By enlisting elite Enterprise Security Group (ESG) partners, Broadcom aims to revolutionize the way security solutions are delivered to businesses around the world. These partners, including TD SYNNEX in the Americas, Arrow Electronics in Europe, MBCOM Technologies in emerging markets, and Westcon-Comstor in Asia-Pacific, are not just distributors but active partners in driving the business forward. This collaborative effort ensures that customers receive targeted, high-quality support tailored to their specific needs and regions.
How Catalyst Works
Catalyst leverages Broadcom’s extensive portfolio of security products, including those from Symantec and Carbon Black, to provide comprehensive solutions that address the evolving cybersecurity landscape. By integrating advanced technologies and threat intelligence, Catalyst partners can offer a robust defense against cyber threats. These partners are equipped with Broadcom’s product innovations and enablement tools, allowing them to deliver value-added services and Tier 1 and Tier 2 support directly to customers. This approach not only enhances the user experience but also ensures faster response times and more effective threat mitigation.
Benefits of the Catalyst Initiative
One of the primary benefits of the Catalyst Initiative is the potential for significant profit growth for Broadcom’s partners. By moving beyond traditional distribution roles, partners can now create and deliver their own product offerings and deals, providing them with greater flexibility in pricing, marketing, and localization. This empowerment is further supported by Broadcom’s commitment to delivering advanced Tier 3 customer support and additional technical resources, ensuring that both partners and customers fully benefit from their investments in Broadcom’s security solutions.
Strategic Leadership and Vision
The Catalyst Initiative is spearheaded by key leaders within Broadcom, including Jason Rolleston, Vice President and Chief Product Officer, and Hock Tan, CEO of Broadcom. Rolleston emphasizes that the initiative taps into the distributors’ potential, making them active partners in executing the business strategy. Tan highlights the tremendous rewards available for distributors who successfully drive growth in their respective markets and geographies. This strategic vision underscores Broadcom’s commitment to fostering strong, mutually beneficial relationships with its partners.
Robust Support and Future Growth
Broadcom’s Catalyst Initiative is not just about immediate gains but also about long-term growth and sustainability. By investing significantly in the Symantec and Carbon Black portfolios, Broadcom ensures that its partners have access to the most innovative and effective security solutions available. This initiative also aligns with Broadcom’s broader strategy of enhancing its market position and driving revenue growth, as evidenced by its Q2 earnings of $12.49 billion and a forecasted AI-related revenue increase to over $11 billion for the current year.
Bronnen
- www.dutchitchannel.nl
- www.crn.com
- www.tipranks.com
- symantec-enterprise-blogs.security.com
- www.investing.com