Yoni Leads Menstrual Health Revolution with Sustainable Products and Education
Netherlands, Thursday, 21 November 2024.
Pioneering transparency in menstrual care, Yoni secures ROM InWest funding to expand across Europe. As the first company to voluntarily disclose ingredients, they’re challenging industry standards while making organic, plastic-free products more accessible. Through educational initiatives and free product dispensers, they’re transforming menstrual health awareness and accessibility, targeting the estimated 500 million women globally lacking proper menstrual facilities. Their innovative approach combines sustainable product development with public education, marking a significant shift in how society addresses menstrual health and hygiene.
Yoni’s Sustainable Approach
Yoni’s commitment to sustainability and transparency in the menstrual product industry stands out as a beacon of innovation. Based in Noord-Holland, Yoni offers a range of products including pads, tampons, reusable menstrual underwear, and cups, all crafted from 100% organic cotton. These products are free from plastics and chemicals, a significant improvement over conventional alternatives which often contain potentially harmful substances[1]. By voluntarily disclosing their ingredients, Yoni is pushing the industry towards greater accountability and environmental responsibility.
The Role of ROM InWest
ROM InWest, headquartered in Haarlem, is pivotal in Yoni’s expansion efforts. This organization supports entrepreneurs in Noord-Holland with investments and innovation initiatives, focusing on themes like the energy transition and circular economies[2]. Their partnership with Yoni is a strategic alignment, as both entities aim to foster sustainable practices. The funding and support from ROM InWest have enabled Yoni to not only expand its product offerings but also to enhance its educational outreach, which is crucial for breaking down the stigma surrounding menstruation.
Educational Initiatives and Societal Impact
Education is a cornerstone of Yoni’s strategy, as emphasized by Deniz, a representative from Yoni. The company has launched workshops and educational content focused on menstruation and vaginal health, facilitated by experts in schools and companies[1]. These programs are designed to normalize conversations about menstrual health, helping to dismantle the taboos that persist in many societies. By installing free menstrual product dispensers in public spaces, Yoni also addresses period poverty, a global issue that affects approximately 500 million women and girls lacking access to menstrual hygiene facilities[3].
Expanding Across Europe
With aspirations to become Europe’s leading provider of sustainable menstrual products, Yoni is leveraging its partnership with ROM InWest to scale its operations across the continent. This expansion is not just about increasing market presence but also about setting a new standard for menstrual care. By challenging traditional product compositions and promoting transparency, Yoni encourages other companies to adopt similar sustainable practices, creating a ripple effect across the industry[1]. As Yoni continues to grow, their efforts represent a transformative movement towards more inclusive and environmentally-friendly menstrual health solutions.