CES Unveiled Europe Highlights Tech Innovation and EU Policies in Amsterdam
Amsterdam, Wednesday, 29 October 2025.
CES Unveiled Europe in Amsterdam emphasized the impact of EU policies like the AI Act on technological advancements, featuring over 70 startups and a Pitch Battle for CES 2026 spots.
Introduction to CES Unveiled Europe
CES Unveiled Europe, held on October 29, 2025, in Amsterdam, served as a pivotal platform for discussing the intersection of technology and EU policy. The event highlighted the impact of regulations such as the AI Act on technological advancements. Over 70 startups showcased their innovations, vying for spots in the prestigious CES 2026 in Las Vegas [1][2][3].
Panel Discussions and Keynote Presentations
The event commenced with the ‘State of the Industry’ presentation by Kinsey Fabrizio, President of the Consumer Technology Association, which set the stage for subsequent discussions. The panel ‘Policy and Tech: Navigating Europe’ focused on the challenges and opportunities posed by EU innovation policies, with particular attention to funding and regulatory frameworks affecting European tech companies [1][3].
Focus on Artificial Intelligence and Quantum Technologies
Artificial Intelligence (AI) was a key topic, with a fireside chat titled ‘Next Era of AI’ featuring insights from the Chief Data & AI Officer of Microsoft. Additionally, the ‘Quantum-AI’ session underscored Europe’s leadership in quantum technologies, emphasizing the region’s innovative capacity in both AI and quantum fields [1][2].
Showcasing European Tech Innovation
The exhibit floor displayed over 70 brands and startups from across Europe, offering a glimpse into future consumer technologies. The Pitch Battle was a highlight, where startups competed for a coveted spot in Eureka Park at CES 2026, showcasing the vibrant startup ecosystem in Europe [2][3].
Conclusion: Europe’s Role in Global Tech
CES Unveiled Europe reinforced Amsterdam’s status as a hub for technological innovation and strategic policy development. By bridging European technology with the global market, the event paved the way for groundbreaking innovations to be showcased at CES 2026 in Las Vegas, highlighting the importance of collaboration in advancing technological sectors [1][3].